Cookie Policy

What are cookies?

A “cookie” is a small piece of information stored on your device when you visit a website. The cookie means that the Site will remember you and how you’ve used the Site every time you come back. A cookie can be a “persistent” or “session” cookie.  A “persistent” cookie will remain for a period of time set for that cookie. A “session-based” cookie is allocated only for the duration of your visit to our website and automatically expires when you close down your browser. If you want to know more about cookies, head to aboutcookies.org or allaboutcookies.org (please note: these links are not operated by us, and may open a new window or browser tab). If you are in the European Union, you may also find more information at www.youronlinechoices.com/uk.

A few of the Tracking Technologies used on the Site, include, but are not limited to, the following (there may also be future-developed tracking technology or methods that are not listed here):

Cookies and Local Storage. Cookies are small files containing a string of characters that are sent to your Device’s browser to uniquely identify your browser or to store information on your Device. Our Site may use HTTP cookies, HTML5 cookies, Flash cookies and other types of cookie technology to store information on local storage. Each website can send its own cookie to your browser.
Pixel Tags/Web Beacons. A Pixel Tag or a Web Beacon is a small graphic file that allows us and third parties to monitor the use of the Services and collect usage data. It can collect information such as the IP address of the Device that downloaded the page on which the tag appears, the URL of the page on which the tag appears, the time (and length of time) the page containing the tag was viewed, the type of browser that retrieved the pixel tag, and the ID number of any cookie previously placed by that server on your computer.
Embedded Scripts. An Embedded Script is programming code that is designed to collect information about your interactions with the Site, such as the links you click on.
ETag, or entity tag. An Etag or entity tag is a feature of the cache in browsers. It is an opaque identifier assigned by a web server to a specific version of a resource found at a URL.
Browser Fingerprinting. This involves collection and analysis of information from your Device, such as, without limitation, your operating system, plug-ins, system fonts and other data, for purposes of identification.
Recognition Technologies. These are technologies, including application of statistical probability to data sets, which attempt to recognize or make assumptions about users and devices (e.g., that a user of multiple devices is the same user).
LiveRamp. When you use our website, we share information that we may collect from you, such as your email (in hashed, de-identified form), IP address or information about your browser or operating system, with our partner, LiveRamp Inc. and its group companies (‘LiveRamp’). LiveRamp may use a cookie on your browser and match your shared information to their on- and offline marketing databases and those of its advertising partners to create a link between your browser and information in those other databases. We may also share hashed and de-identified email addresses, IP address, and advertising identifiers with LiveRamp, which uses that information to create a link between your device and its databases. This link may be shared by our partners globally for the purpose of enabling interest-based content or advertising throughout your online experience (e.g. cross device, web, email and in app etc.) by third parties unaffiliated with our website. These third parties may in turn link further demographic or interest-based information to your browser.
Flash.  A Flash cookie is a data file placed on a device via the Adobe Flash plug-in that may be built into or downloaded by you onto your Device. These cookies may be used for various purposes, including, enabling a Flash feature and remembering your preferences.


How we use cookies

We use cookies to do several things. For example, cookies are used to enable certain functions of the Site, enhance security and detect fraud, improve functionality of the Site, remember your preferences, or count the number of people looking at a website. We also use them to keep track of what you’ve done on the Site, and to make online advertising more relevant to you.

We receive data from you as part of the communication connection itself through the standard electronic greeting between your computer and our servers. This information often consists of network routing (where you came from), equipment information (browser type), Internet protocol address, date and time. Other parts of the Site use cookies (including signup forms) to collect information about your use of the site and to facilitate return visits. Cookies on the Site may collect the following information: a unique identifier, user preferences and profile information used to personalize the content that is shown.

Cookies themselves don’t hold personally identifiable information (“PII”). They only have a unique alphanumeric identifier that sits on your browser. And in many cases, we won’t be able to link the information we collect by using a cookie back to you. They can, however, enable us to link that information back to you and your personal information, for example, when you log in or choose to register for a newsletter.

We may also engage third parties to track and analyze non-personally and personally identifiable website data and to serve advertisements. To do so, we may permit third parties to place cookies on devices of users of our Site, where permitted by law, and subject to your right to opt out through the Site. We use the data collected to help us administer and improve the quality of the Site and to analyze Site usage. Such third parties may combine the information that we provide about you with other information that they have collected. These third parties are required to use your information in accordance with this Cookie Policy and our Privacy Policy. We will record all such disclosures and will use reasonable efforts to ensure that such third parties do not use your PII for any purpose that is not expressly provided for herein.

We’ve put our cookies into the following categories or “types”, to make it easier for you to understand why we need them:

Essential – These cookies are essential to provide you with our Services and to enable you to use some of its features on the Site. For example, they allow you to log in to secure areas of our Site and help the content of the pages you request load quickly. Without these cookies, the Services that you have asked for cannot be provided, and we only use these cookies to provide you with those Services.
Analytics and Performance – These cookies are used to collect information about traffic to our Site and the Services and how users use our Site. The information gathered does not identify any individual visitor. The information is aggregated and therefore anonymous. It includes the number of visitors to our Site, the websites that referred them to our Site, the pages that they visited, what time of day they visited the Site, whether they have visited the Site before, and other similar information. We use this information to help operate our Services more efficiently, to gather broad demographic information and to monitor the level of activity on our Services. We use Google Analytics for this purpose – Google Analytics uses its own cookies to improve how our Services work.
Functionality – These cookies allow our Site to remember choices you make when you use our Services, such as remembering your language preferences and remembering the changes you make to other parts of our Sites or Services which you can customize. The purpose of these cookies is to provide you with a more personal experience and to avoid you having to re-enter your preferences every time you visit our Site.
Social Media Cookies - These cookies are used when you share information using a social media sharing button or “like” button on our Services or you link your account or engage with our content on or through a social networking website such as Facebook, Instagram, or Twitter. The social network will record that you have done this.
Targeting and Advertising – These are used to share some information with third parties who we advertise with, so we know how you’ve reached our Site. We can also use cookies to identify the parts of the Site that you are interested in. We then use this information to show you advertisements and pages we think may also be of interest to you, to tailor how we communicate with you, or to tailor the contents of the communications we send to you. If you prefer, you can opt out of these. Tailoring of content means it includes information reflecting the interest you’ve shown in the content of our web pages or offers or promotions that we think may interest you, and to improve how we respond to your needs.

In addition to the cookies we use on our Site, we also use cookies and similar technologies in some emails and notifications we send to you. These help us to understand whether you have opened the email and how you have interacted with it. If you have enabled images, cookies may be set on your computer or mobile device. Cookies will also be set if you click on any link within the email.

Cookies and You

To sign up for information or services with GOOD, you must have cookies enabled on your internet browser. Some of the more popular browsers (and links to manage your cookies on each) are:

Internet Explorer
Firefox
Safari
Google Chrome

Check your particular browser and device for correct and up-to-date information. If you choose not to enable cookies, you will still be able to browse our Site, but it will restrict some of the functionality of our Site and what you can do. However, you can allow cookies from specific websites by making them ‘trusted websites’ in your web browser.

Controlling your cookies

You can set your web browser to alert you when a cookie is being used. You can also get information on the duration of the cookie and what server your data is being returned to. You then can accept or reject the cookie. Additionally, you can set your browser to refuse all cookies or accept only cookies returned to the originating servers.

You can opt in or out of cookies at any time – except Essential cookies (these are used to help make our website work efficiently). You can enable or disable cookies in your browser. If you wish to restrict or block the cookies set by any website – including this website – you can do this through the web browser settings for each web browser you use, on each device you use to access the internet.

Information on controlling and deleting cookies, including on a wide variety of browsers, is available at allaboutcookies.org.

Some services may not function or may have more limited functionality if your web browser does not accept cookies.

With respect to certain cookies running on our Site, you can find out more information about Google Analytics cookies here: https://developers.google.com/analytics/resources/concepts/gaConceptsCookies.

You can find out more about how Google protects your data here: www.google.com/analytics/learn/privacy.html.

You can prevent the use of Google Analytics relating to your use of our Services by downloading and installing the browser plugin available via this link: http://tools.google.com/dlpage/gaoptout?hl=en-GB.

Flash cookies can be adjusted at http://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager.html. If you choose to adjust your Flash privacy settings on your device some features of the Services may not function properly.

If you want to opt-out of cookies across different advertising networks, the Network Advertising Initiative website has more information and guidance at www.networkadvertising.org. You also can disable cookies that remember your browsing habits and target advertising at you by visiting http://www.youronlinechoices.com/uk/your-ad-choices. To opt out of LiveRamp’s targeted advertising, please head here: https://liveramp.com/opt_out/.

If you choose to remove targeted or advertising cookies, you will still see advertisements, but they may not be relevant to you. Even if you do choose to remove cookies by the companies listed at the above links, not all companies that serve online behavioral advertising are included in this list, and so you may still receive some cookies and tailored adverts from companies that are not listed.  

If you don't wish to accept cookies from one of our emails, you can choose not to download any images or click on any links. You can also set your browser to restrict cookies or to reject them entirely. These settings will apply to all cookies, whether included on websites or in emails. Depending on your email or browser settings, cookies in an email may sometimes be automatically accepted (for example, when you’ve added an email address to your address book or safe senders list). For more information, refer to your email browser or device instructions. ︎